Wajahat Mubashir

WebOps & Marketing Tech Leader | Driving Scalable | High-Impact Web Experiences

About Me

I'm a WebOps and Marketing Tech professional with 4+ years of experience delivering high-performance, accessible websites and scalable digital infrastructure. I blend hands-on development skills in WordPress, JavaScript, React, and PHP, site optimization, and marketing analytics. I specialize in enabling cross-functional teams — from design and QA to marketing and product — through reliable deployments, data-driven insights, and a strong focus on user experience, accessibility, and performance at scale.

Services & Expertise

Web Development & CMS

Custom, responsive websites and CMS solutions built for performance, flexibility, and scalability.

HTML5 • CSS3 • JavaScript • React • PHP • WordPress • Craft CMS
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WebOps & Performance

I ensure your website runs fast, stays secure, and scales reliably with modern WebOps practices.

CI/CD • GTM • Core Web Vitals • Lighthouse • Security Hardening
See Examples

Analytics & Reporting

From traffic to conversions, I set up comprehensive tracking and dashboards that make data-driven decisions easy.

Google Analytics • GA4 • Looker Studio • Unbounce
View Dashboards

Technical SEO & Optimization

I handle the technical side of SEO—ensuring your site is crawlable, fast, and optimized for maximum visibility.

Google Search Console • SEMrush • Moz • Schema Markup • Structured Data • SEO Audits
See Results

CRO & UX Optimization

I improve conversion rates through user behavior insights and targeted experience testing.

Microsoft Clarity • Hotjar • A/B Testing • Heatmaps • UX Analysis
View Case Studies

What People Say About Working With Me

Work & Experience

Senior Web Developer

TCP Software

Mar 2024 – Present | Lahore

Consolidated multi-site pages into a unified platform; transformed static to dynamic content; WordPress builds and modifications; third-party API integrations; GTM optimization; Agile/Scrum collaboration; maintenance, training, and zero-downtime migrations.

Web Developer

TCP Software

Mar 2023 – Mar 2024 | Lahore

Full-stack WordPress/JS development, performance improvements, API integrations, and cross-team collaboration.

WordPress Developer

WP Minds

Mar 2021 – Mar 2023 | Lahore

Pixel-perfect builds from PSD/Figma designs, PHP/JS/React/HTML/CSS development, SEO/speed/accessibility optimization, theme customization & development, audits and fixes.

URL Content Mapper

WordPress Plugin

URL Content Mapper Plugin Icon

A WordPress plugin to map and serve content by URL rules with an intuitive admin interface for managing content mapping rules.

WordPress PHP JavaScript

Front-End Web Development

Professional Certification

React Basics

META

JavaScript Essential Training

LinkedIn Learning

WordPress: Speeding Up Website

LinkedIn Learning

SEO Expert

DigiSkills Pakistan

Get In Touch

Let's work together

Ready to bring your ideas to life? I'm always interested in discussing new opportunities and exciting projects.