Blog
MarTech engineering teardowns — Marketo, GA4/GTM, lead routing, attribution, WordPress, and technical SEO. Problems actually hit, not hypotheticals.
The first version found pages losing traffic. The refined Content Performance Analyzer separates ranking decay from seasonality, tracking failures, indexing problems, zero-click search, and changing demand — then builds the right fix plan.
Content decay quietly drains traffic from your best posts. Here's how to spot it — and the free WordPress plugin that finds it, explains it, and fixes it with AI.
One Marketo form shared by two live events fired both programs' registration alerts. Here's why Referrer contains beats Web Page is for scoping form triggers.
UTMs vanish from the URL after one click, but attribution isn't lost. Here's the cookie-to-Marketo-to-Salesforce chain that proves it, tested live in the browser.
A GA4 conversion drop looked like a funnel collapse. The real cause wasn't lost demos — it was a form view marked as a key event. Here's the fix.
Junk leads with addresses like alex@example.com passed email validation, synced to the CRM, and reached reps. Why bounce-based validation is blind to IANA-reserved domains, why the obvious phone-number fix backfires, and the two-gate fix that works.
A Marketo email blast produced 4,090 unassigned GA4 sessions with (not set) source and zero engagement. The root cause was an empty page_location slipping through a server-side GTM blocking trigger — fixed with one regex update.
A booked lead routed to the wrong rep even though every routing rule was correct. The culprit was a race condition between the router and an async field write — and the fix was a single wait node.
A GTM blocking trigger that looks correct can silently never fire. How one wrong dropdown poisons GA4 data, how to spot it, and a 3-step audit for every blocking trigger in your container.
Learn how to implement Marketo personalization on a WordPress website using segmentation, cookies, and APIs. This guide covers step‑by‑step Marketo setup, WordPress integration, real‑world use cases, and honest limitations compared to tools like Mutiny or Demandbase.
