About
About Wajahat Mubashir
I'm a WordPress developer and marketing technology engineer based in Lahore. My work spans website development, analytics, and marketing automation, from agency teams to my current role as Manager, Marketing Operations & Web Development at TCP Software.
I like work that connects the website to what happens next: an event in GA4, a record in Salesforce, or a campaign in Marketo. I build the integration, investigate the failures, and document how it works.
Experience
Where I've worked
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Jul 2026 – Present
Manager, Marketing Operations & Web Development — TCP Software
Manages marketing operations and website development.
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Mar 2024 – Jul 2026
Senior Web Developer — TCP Software
WordPress development, API integrations, tracking improvements, and website migrations.
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Mar 2023 – Mar 2024
Web Developer — TCP Software
Built WordPress features and improved performance and integrations.
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Mar 2021 – Mar 2023
WordPress Developer — WP Minds
Built WordPress sites from designs and improved themes, speed, and accessibility.
Published WordPress plugins
- URL Content Mapper Map URLs to WordPress content with rules you manage in the admin.
- Content Performance Analyzer Bring GA4 and Search Console data into WordPress to find declining pages and review suggested fixes.
- Job Board for Workable Display Workable job listings on your WordPress site with filtering and cached updates.
Courses and certifications
- Adobe Marketo Engage Core Concepts I Adobe Digital Learning
- Adobe Marketo Engage Foundations Adobe Marketo
- Salesforce for Marketers LinkedIn
- LeanData Fundamentals Certification LeanData
- Google Analytics Certification Google
- Google Analytics (GA4): Audience-Building and Segmentation LinkedIn
- Google Tag Manager (GTM) for Beginners Udemy
- LinkedIn Marketing Measurement Certification LinkedIn
- Marketing Automation: How to Build a Successful Campaign LinkedIn
- SEO Expert DigiSkills.pk