About
About Wajahat Mubashir
Wajahat Mubashir is a Marketing Technology Engineer (MarTech Engineer), currently Senior Web Developer at TCP Software, a US-based workforce management SaaS company. He has 5+ years of experience spanning marketing operations, analytics, and web engineering — connecting Marketo Engage, Marketo Measure, Salesforce, LeanData, GA4, GTM, BigQuery, and WordPress into systems that ship fast and measure honestly.
From pixel-perfect builds to attributed pipeline
Wajahat started at WP Minds in 2021, turning PSD and Figma designs into pixel-perfect WordPress builds — PHP, JavaScript, React, and a steady diet of SEO, speed, and accessibility work. Two years of agency pace taught him the discipline of shipping client work that holds up after handoff.
In 2023 he joined TCP Software, where he now works as Senior Web Developer. The scope grew from building pages to running the web platform: consolidating multi-site pages into a unified platform, converting static content to dynamic systems, integrating third-party APIs, and executing zero-downtime migrations.
What does "WebOps + MarTech" mean in practice?
It means owning the full path from code to measurement. The same person who builds the Gutenberg block also architects the GTM data layer that tracks it, configures the GA4 property that reports it, and connects it to Marketo and Salesforce so marketing knows what actually converted. Wajahat has published three WordPress plugins on WordPress.org — URL Content Mapper, Content Performance Analyzer, and Job Board for Workable — and holds 10+ certifications across development, marketing automation, and SEO.
Frequently asked questions
- Who is Wajahat Mubashir?
- A Marketing Technology Engineer with 5+ years of experience, currently Senior Web Developer at TCP Software.
- What is a Marketing Technology Engineer (MarTech Engineer)?
- A marketing technology engineer builds and maintains the technical systems marketing runs on — websites, tag management, analytics, marketing automation, lead routing, and CRM integration — and connects them so marketing activity can be measured against revenue. The role combines web engineering skills with marketing operations domain knowledge.
- How is a MarTech engineer different from a marketing operations specialist?
- Marketing operations focuses on running the systems: campaign builds, lead flows, reporting, and process. A MarTech engineer also builds and integrates the systems themselves — writing code, architecting data layers, wiring APIs between the website, analytics, automation platform, and CRM. Wajahat works across both: marketing ops execution backed by engineering depth.
- What does a WebOps specialist do?
- Keeps websites fast, secure, and scalable: performance optimization, deployment pipelines, monitoring, security hardening, and reliable releases.
- What technologies does Wajahat work with?
- On the MarTech and analytics side: Marketo Engage, Marketo Measure, Salesforce, LeanData, GA4, GTM, Looker Studio, BigQuery, and Clay. On the web side: WordPress, PHP, JavaScript, and React. He also builds custom MCP servers connecting these tools to AI workflows.
- Has Wajahat published any open-source work?
- Yes — three WordPress.org plugins: URL Content Mapper, Content Performance Analyzer, and Job Board for Workable.
- Is Wajahat available for freelance or consulting work?
- Yes — Wajahat takes on select freelance and consulting projects in web development, analytics, and technical SEO. Reach out through the contact form to discuss scope and availability.
- How can I contact Wajahat Mubashir?
- Via the contact form, wajahatmubashir@outlook.com, or LinkedIn (linkedin.com/in/wajahatwritescode).
- What is marketing operations and what does Wajahat do in that area?
- Marketing operations covers the systems that run, measure, and optimize marketing programs — automation platforms, lead routing, attribution, and CRM integration. Wajahat builds and maintains these systems at TCP Software: Marketo Engage programs, LeanData routing flows, Marketo Measure attribution, and Salesforce campaign sync.