Web Developer & Marketing Operations Specialist

Wajahat Mubashir

Building fast, measurable, and revenue-connected digital systems.

5+ years connecting web development, marketing automation, and revenue attribution — from Gutenberg block to attributed pipeline.

Let's Work Together Download Resume
years experience
5 +
published WordPress.org plugins
2
certifications
6
Lighthouse scores shipped
95 +

Worked with

  • TCP Software
  • WP Minds
  • All Marketing Solutions
  • The Books Town
  • Morhen Performance
  • MBH Solutions

About

Web engineering meets marketing systems

I'm a web developer and marketing operations specialist with 5+ years of experience building fast, scalable websites and the systems that measure and drive revenue. I work across the full stack — WordPress, PHP, JavaScript, and React on the build side; Marketo Engage, Marketo Measure, Salesforce, LeanData, GA4, GTM, and BigQuery on the MarTech and attribution side. I help teams ship reliable web experiences, build accurate tracking, and connect marketing activity to pipeline.

  • WordPress
  • PHP
  • JavaScript
  • React
  • HTML5
  • CSS3
  • GA4
  • GTM
  • Marketo Engage
  • Marketo Measure
  • Salesforce
  • LeanData
  • Clay
  • Looker Studio
  • BigQuery
  • MS Clarity
  • GitHub
More about me →

Services

What I do

Web Development & CMS

Custom, responsive websites and CMS solutions built for performance, flexibility, and scalability.

  • HTML5
  • CSS3
  • JavaScript
  • React
  • PHP
  • WordPress
  • Craft CMS

WebOps & Performance

Fast, secure, reliably scaling websites through modern WebOps practice.

  • CI/CD
  • GTM
  • Core Web Vitals
  • Lighthouse
  • Security hardening

Analytics & Reporting

Comprehensive tracking and dashboards that make data-driven decisions easy.

  • GA4
  • GTM
  • Looker Studio
  • BigQuery

Marketing Operations

End-to-end MarTech execution: campaign automation, lead routing, attribution, and CRM sync.

  • Marketo Engage
  • Marketo Measure
  • Salesforce
  • LeanData
  • Clay

Technical SEO & Optimization

Crawlable, fast, structured sites optimized for maximum visibility — including AI search.

  • GSC
  • Semrush
  • Moz
  • Schema markup
  • SEO audits

CRO & UX Optimization

Better conversion rates through user behavior insight and experience testing.

  • Microsoft Clarity
  • Hotjar
  • A/B testing
  • Heatmaps

Featured Work

Open-source plugins on WordPress.org

WordPress plugin

Job Board for Workable

A WordPress plugin that integrates with the Workable API to display job listings on your website with customizable layouts and filtering options.

  • WordPress
  • PHP
  • API Integration
  • JavaScript
View on WordPress.org ↗
All projects →

Testimonials

What people say about working with me

  • "He did an amazing job. He created everything just as I described and was very helpful with the changes I asked for. He communicated well and made sure I was happy with the final website. I highly recommend him!"

    Raj

  • "I highly recommend Wajahat as a Frontend developer and would love to work together again. Wajahat is amazing at his job! He knows his way around people, he is good with the clients, does whatever it takes to help colleagues and gets things done."

    Noman Bajwa

  • "I had the pleasure of working with Wajahat as a WordPress developer on my team. During his time on the team, Wajahat consistently demonstrated his strong skills in WordPress development, as well as his eagerness to learn and grow in his role."

    Usama Ansari

  • "Wajahat is an individual who is hardworking, keen to learn and is absolutely the best at the work he does."

    Wajeeha Noor

  • "Wajahat is a highly skilled web operations developer and a valuable member of the operations team. He consistently asks insightful questions, eagerly lends a helping hand, and goes above and beyond to ensure our team's success. It was incredible to see him develop into a leader."

    Luis Marini

  • "Wajahat is deeply skilled in Marketing Operations and consistently accomplished anything that my team sent his way. From website ops to demand gen initiatives, he always gets you what you need in quick fashion and never sacrifices quality."

    Ryan Walsh

Experience

Where I've worked

  1. Mar 2024 – Present · Lahore

    Senior Web Developer — TCP Software

    Consolidated multi-site pages into a unified platform; transformed static to dynamic content; WordPress builds and modifications; third-party API integrations; GTM optimization; Agile/Scrum collaboration; maintenance, training, and zero-downtime migrations.

  2. Mar 2023 – Mar 2024 · Lahore

    Web Developer — TCP Software

    Full-stack WordPress/JS development, performance improvements, API integrations, and cross-team collaboration.

  3. Mar 2021 – Mar 2023 · Lahore

    WordPress Developer — WP Minds

    Pixel-perfect builds from PSD/Figma designs; PHP/JS/React/HTML/CSS development; SEO, speed, and accessibility optimization; theme customization and development; audits and fixes.

Certifications

Certified across the stack

  • Marketo Engage Core Concepts I

    Adobe Digital Learning Services

  • Front-End Web Development

    Professional Certification

  • React Basics

    META

  • JavaScript Essential Training

    LinkedIn Learning

  • WordPress: Speeding Up Website

    LinkedIn Learning

  • SEO Expert

    DigiSkills Pakistan

Contact

Let's work together

Ready to bring your ideas to life? I'm always interested in discussing new opportunities and exciting projects.