WordPress developer & MarTech engineer

Wajahat Mubashir

I build WordPress websites, fix GA4 and GTM tracking, and connect marketing tools. From a custom plugin to a broken lead flow, I handle the code, configuration, and testing.

5+ years in agency and SaaS teams · Published WordPress plugins ↗

From website to workflow

Explore my services

Worked with

  • TCP Software
  • WP Minds
  • All Marketing Solutions
  • The Books Town
  • Morhen Performance
  • MBH Solutions

Services

How I can help

WordPress development

Custom websites, plugins, and integrations, plus fixes for the WordPress site you already have.

GA4 & GTM

Fix missing events, duplicate conversions, and tracking that makes reports hard to trust.

Search Console & SEO

Investigate indexing problems and search traffic drops, then prioritize the fixes.

Marketing automation

Connect forms, Marketo, Salesforce, and lead routing so data reaches the right place.

Website performance

Improve loading speed, plan migrations, and make website releases easier to manage.

Conversion optimization

Find friction in forms and key pages, then test improvements using reliable tracking.

WordPress plugins I've built

All projects →

What it's like to work with me

  • “He communicated well and made sure I was happy with the final website.”

    Raj
  • “I had the pleasure of working with Wajahat as a WordPress developer on my team.”

    Usama Ansari
  • “Wajahat is deeply skilled in Marketing Operations and consistently accomplished anything that my team sent his way.”

    Ryan Walsh

About

Development and marketing, connected

My background spans agency WordPress development and in-house web work at TCP Software. I also work on analytics, marketing automation, and CRM integrations. That means I can follow a problem from the website form through tracking and into the systems your team uses.

Currently Senior Web Developer at TCP Software since 2024 · Building WordPress sites since 2021 · Career timeline

About my work and experience →
Wajahat Mubashir
Lahore, Pakistan · Working globally

Latest writing

What went wrong, how I investigated it, and what I changed.

All articles
  1. 10 min read

    Nobody Checks Whether the SEO Fix Worked. Now My Plugin Does.

    Finding a decaying page is step one. Diagnosing it is step two. The third version of Content Performance Analyzer marks the fix, records the baseline, and returns a verdict 28 days later — Recovered, Improving, or no lift at all.

Contact

Tell me what you're working on

Share the website or workflow you need help with and what you'd like to change.

A website link and rough timeline are helpful. Please leave out passwords and private customer data.