Wajahat Mubashir

Building fast, measurable, and revenue-connected digital systems.

5+ years connecting web development, marketing automation, and revenue attribution — from Gutenberg block to attributed pipeline.

Let's Work Together Download Resume
years experience
5 +
MarTech platforms owned
8 +
AI systems shipped
4
certifications
10 +

Worked with

  • TCP Software
  • WP Minds
  • All Marketing Solutions
  • The Books Town
  • Morhen Performance
  • MBH Solutions

About

Engineering the systems marketing runs on

I work across the web, automation, CRM, and analytics layers instead of treating each as a separate project.

01 Campaigns ship reliably
Reusable automation, cleaner governance, and fewer manual handoffs.
02 Leads route correctly
Lifecycle logic connects forms, enrichment, CRM, and sales ownership.
03 Revenue becomes traceable
Web and campaign activity reaches reporting with the context intact.

Core stack Marketo Engage, Salesforce, LeanData, GA4, GTM, BigQuery, WordPress, PHP, and JavaScript.

More about my approach →
Wajahat Mubashir
Lahore, Pakistan · Working globally

Services

What I do

Marketing Operations

End-to-end MarTech execution: campaign automation, lead routing, attribution, and CRM sync.

  • Marketo Engage
  • Marketo Measure
  • Salesforce
  • LeanData
  • Clay

Analytics & Reporting

Comprehensive tracking and dashboards that make data-driven decisions easy.

  • GA4
  • GTM
  • Looker Studio
  • BigQuery

WebOps & Performance

Fast, secure, reliably scaling websites through modern WebOps practice.

  • CI/CD
  • GTM
  • Core Web Vitals
  • Lighthouse
  • Security hardening

Web Development & CMS

Custom, responsive websites and CMS solutions built for performance, flexibility, and scalability.

  • HTML5
  • CSS3
  • JavaScript
  • React
  • PHP
  • WordPress
  • Craft CMS

Technical SEO & Optimization

Crawlable, fast, structured sites optimized for maximum visibility — including AI search.

  • GSC
  • Semrush
  • Moz
  • Schema markup
  • SEO audits

CRO & UX Optimization

Better conversion rates through user behavior insight and experience testing.

  • Microsoft Clarity
  • Hotjar
  • A/B testing
  • Heatmaps

Featured Work

Open-source plugins on WordPress.org

WordPress plugin

Job Board for Workable

A WordPress plugin that integrates with the Workable API to display job listings on your website with customizable layouts and filtering options.

  • WordPress
  • PHP
  • API Integration
  • JavaScript
View on WordPress.org ↗
All projects →

Testimonials

What people say about working with me

  • "He did an amazing job. He created everything just as I described and was very helpful with the changes I asked for. He communicated well and made sure I was happy with the final website. I highly recommend him!"

    Raj

  • "I highly recommend Wajahat as a Frontend developer and would love to work together again. Wajahat is amazing at his job! He knows his way around people, he is good with the clients, does whatever it takes to help colleagues and gets things done."

    Noman Bajwa

  • "I had the pleasure of working with Wajahat as a WordPress developer on my team. During his time on the team, Wajahat consistently demonstrated his strong skills in WordPress development, as well as his eagerness to learn and grow in his role."

    Usama Ansari

  • "Wajahat is an individual who is hardworking, keen to learn and is absolutely the best at the work he does."

    Wajeeha Noor

  • "Wajahat is a highly skilled web operations developer and a valuable member of the operations team. He consistently asks insightful questions, eagerly lends a helping hand, and goes above and beyond to ensure our team's success. It was incredible to see him develop into a leader."

    Luis Marini

  • "Wajahat is deeply skilled in Marketing Operations and consistently accomplished anything that my team sent his way. From website ops to demand gen initiatives, he always gets you what you need in quick fashion and never sacrifices quality."

    Ryan Walsh

Experience

Where I've worked

  1. Mar 2024 – Present

    Senior Web Developer — TCP Software

    Consolidated multi-site pages into a unified platform; transformed static to dynamic content; WordPress builds and modifications; third-party API integrations; GTM optimization; Agile/Scrum collaboration; maintenance, training, and zero-downtime migrations.

  2. Mar 2023 – Mar 2024

    Web Developer — TCP Software

    Full-stack WordPress/JS development, performance improvements, API integrations, and cross-team collaboration.

  3. Mar 2021 – Mar 2023

    WordPress Developer — WP Minds

    Pixel-perfect builds from PSD/Figma designs; PHP/JS/React/HTML/CSS development; SEO, speed, and accessibility optimization; theme customization and development; audits and fixes.

Technical Writing

Notes from problems encountered in production

All writing →

Certifications

Certified across the MarTech stack

  • Adobe Marketo Engage Core Concepts I

    Adobe Digital Learning

  • Adobe Marketo Engage Foundations

    Adobe Marketo

  • Salesforce for Marketers

    LinkedIn

  • LeanData Fundamentals Certification

    LeanData

  • Google Analytics Certification

    Google

  • Google Analytics (GA4): Audience-Building and Segmentation

    LinkedIn

  • Google Tag Manager (GTM) for Beginners

    Udemy

  • LinkedIn Marketing Measurement Certification

    LinkedIn

  • Marketing Automation: How to Build a Successful Campaign

    LinkedIn

  • SEO Expert

    DigiSkills.pk

Contact

Let's work together

Attribution that doesn't add up, a Marketo program to build, tracking that needs fixing, or a site that needs to ship faster — let's talk.

Available for new projects