WordPress development
Custom websites, plugins, and integrations, plus fixes for the WordPress site you already have.
WordPress developer & MarTech engineer
I build WordPress websites, fix GA4 and GTM tracking, and connect marketing tools. From a custom plugin to a broken lead flow, I handle the code, configuration, and testing.
5+ years in agency and SaaS teams · Published WordPress plugins ↗
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Services
Custom websites, plugins, and integrations, plus fixes for the WordPress site you already have.
Fix missing events, duplicate conversions, and tracking that makes reports hard to trust.
Investigate indexing problems and search traffic drops, then prioritize the fixes.
Connect forms, Marketo, Salesforce, and lead routing so data reaches the right place.
Improve loading speed, plan migrations, and make website releases easier to manage.
Find friction in forms and key pages, then test improvements using reliable tracking.
Map URLs to WordPress content with rules you manage in the admin.
Bring GA4 and Search Console data into WordPress to find declining pages and review suggested fixes.
“He communicated well and made sure I was happy with the final website.”
“I had the pleasure of working with Wajahat as a WordPress developer on my team.”
“Wajahat is deeply skilled in Marketing Operations and consistently accomplished anything that my team sent his way.”
About
My background spans agency WordPress development and in-house web work at TCP Software. I also work on analytics, marketing automation, and CRM integrations. That means I can follow a problem from the website form through tracking and into the systems your team uses.
Currently Senior Web Developer at TCP Software since 2024 · Building WordPress sites since 2021 · Career timeline
About my work and experience →
Finding a decaying page is step one. Diagnosing it is step two. The third version of Content Performance Analyzer marks the fix, records the baseline, and returns a verdict 28 days later — Recovered, Improving, or no lift at all.
Contact
Share the website or workflow you need help with and what you'd like to change.