Service

Marketing automation & MarTech engineering

I connect website forms, marketing automation, and CRM workflows. Whether a lead reaches the wrong owner or a campaign needs repeated manual work, I investigate the handoffs and build or fix the steps between systems.

Discuss your project

What I can help with

  • Build and troubleshoot Marketo campaigns and automation.
  • Investigate Salesforce sync, field mapping, and lead-routing problems.
  • Connect website forms to marketing and CRM workflows.
  • Test timing, duplicates, and missing-data scenarios.

Tools Marketo Engage · Salesforce · LeanData · Marketo Measure · Clay

Article The Routing Logic Was Right. The Lead Still Went to the Wrong Rep. A booked lead routed to the wrong rep even though every routing rule was correct. The culprit was a race condition between the router and an async field write — and the fix was a single wait node. Article One Shared Form, Two Events, and the Alert That Fired Twice One Marketo form shared by two live events fired both programs' registration alerts. Here's why Referrer contains beats Web Page is for scoping form triggers. Article Fake-but-Valid Email Domains: the Spam Trap Bounce Validation Can't See Junk leads with addresses like alex@example.com passed email validation, synced to the CRM, and reached reps. Why bounce-based validation is blind to IANA-reserved domains, why the obvious phone-number fix backfires, and the two-gate fix that works.

Common questions

Which platforms do you work with?

My work includes Marketo Engage, Salesforce, LeanData, Marketo Measure, and Clay, alongside website and analytics integrations.

Can you fix a workflow without rebuilding it?

Yes. I start with the existing workflow and trace the problem before recommending changes.

About Wajahat →

Discuss your project

Share your website, what needs to change, and your timeline.

Get in touch

We'll agree on the scope before work starts.