Service

Analytics & Reporting

Analytics and reporting services turn raw traffic into decisions: GA4 property configuration, GTM data-layer architecture, conversion tracking, and Looker Studio dashboards connected to BigQuery. The result is tracking teams actually trust — accurate, documented, and tied to revenue.

What does analytics and reporting work include?

  • GA4 property setup, configuration, and cleanup — events, conversions, audiences
  • GTM data-layer architecture: structured events instead of hardcoded tags
  • Cross-domain and form conversion tracking with documented test plans
  • Looker Studio dashboards connected to GA4 and BigQuery
  • Tracking audits — finding and fixing double-fires, gaps, and attribution leaks

Tools

  • GA4
  • GTM
  • Looker Studio
  • BigQuery
WordPress plugin URL Content Mapper A WordPress plugin to map and serve content by URL rules with an intuitive admin interface for managing content mapping rules. From the blog Marketo Personalization with WordPress: How It Works, Where It's Limited, and When It's Powerful Segmentation, cookies, and APIs — with honest limitations compared to tools like Mutiny or Demandbase.

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