Service

GA4 & Google Tag Manager consulting

Missing events, duplicate conversions, or reports that disagree? I investigate how data moves from your website through Google Tag Manager into GA4, fix the configuration, and document the checks so your team can understand the numbers.

Discuss your project

What I can help with

  • Review events, triggers, tags, and data-layer values.
  • Fix form tracking, duplicate events, and cross-domain measurement issues.
  • Document event definitions and test the agreed user journeys.
  • Build reporting in Looker Studio when the project needs it.

Tools GA4 · Google Tag Manager · Server-side GTM · Looker Studio · BigQuery

WordPress plugin Content Performance Analyzer Bring GA4 and Search Console data into WordPress to find declining pages and review suggested fixes. Article Your GTM Bot-Blocking Trigger Has Never Fired — the One-Checkbox Fix A GTM blocking trigger that looks correct can silently never fire. How one wrong dropdown poisons GA4 data, how to spot it, and a 3-step audit for every blocking trigger in your container. Article One Email Blast, 4,090 Ghost Sessions: an sGTM Blocking-Trigger Gap A Marketo email blast produced 4,090 unassigned GA4 sessions with (not set) source and zero engagement. The root cause was an empty page_location slipping through a server-side GTM blocking trigger — fixed with one regex update.

Common questions

Can you audit tracking someone else set up?

Yes. I review the existing setup, trace the affected events, and explain which changes are needed.

Do you work with server-side GTM?

Yes. My published work includes a server-side GTM investigation into ghost sessions and empty page locations.

About Wajahat →

Discuss your project

Share your website, what needs to change, and your timeline.

Get in touch

We'll agree on the scope before work starts.