Service

CRO & UX Optimization

CRO and UX optimization improves conversion rates using behavioral evidence: session recordings, heatmaps, and A/B tests via Microsoft Clarity and Hotjar. Changes are prioritized by impact, shipped incrementally, and measured against baseline.

What does CRO and UX optimization include?

  • Session recording and heatmap analysis — rage clicks, dead clicks, scroll depth
  • Conversion funnel analysis to find where and why users drop off
  • A/B and split testing with clear hypotheses and success criteria
  • Form and CTA optimization grounded in behavioral data
  • A prioritized experiment roadmap — impact first, opinions last

Tools

  • Microsoft Clarity
  • Hotjar
  • A/B testing
  • Heatmaps
WordPress plugin Job Board for Workable A WordPress plugin that integrates with the Workable API to display job listings on your website with customizable layouts and filtering options. From the blog Marketo Personalization with WordPress: How It Works, Where It's Limited, and When It's Powerful Segmentation, cookies, and APIs — with honest limitations compared to tools like Mutiny or Demandbase.

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