Service

Conversion optimization & UX

I review forms and key website journeys to find where people get stuck. Using analytics and behavioral evidence, I prioritize changes and define how to measure them, starting with a check that the tracking is reliable.

Discuss your project

What I can help with

  • Review forms, calls to action, and important user journeys.
  • Check tracking before interpreting conversion changes.
  • Prioritize improvements and define an appropriate test or follow-up check.

Tools Microsoft Clarity · Hotjar · GA4 · A/B testing

Article The 71% Conversion Drop That Never Happened A GA4 conversion drop looked like a funnel collapse. The real cause wasn't lost demos — it was a form view marked as a key event. Here's the fix. Article Marketo Personalization with WordPress: How It Works, Where It’s Limited, and When It’s Powerful Learn how to implement Marketo personalization on a WordPress website using segmentation, cookies, and APIs. This guide covers step‑by‑step Marketo setup, WordPress integration, real‑world use cases, and honest limitations compared to tools like Mutiny or Demandbase.

Common questions

Do you check tracking first?

Yes. A reported conversion drop can come from measurement problems, so I check the data before recommending page changes.

What if there isn't enough traffic for an A/B test?

I use observed problems, analytics, and usability review to prioritize changes, then explain the limits of any before-and-after comparison.

About Wajahat →

Discuss your project

Share your website, what needs to change, and your timeline.

Get in touch

We'll agree on the scope before work starts.